Archive for September, 2008


Wednesday, September 24th, 2008

The Guardian gives much-hyped new Star Wars game The Force Unleashed a lukewarm review. November’s Edge, which has arrived in the post today, is less circumspect and dispenses a 5: Lucasarts and ILM are handling the cinematic side, George Lucas himself has added his touch to the script, and when you press start for the […]


Tuesday, September 23rd, 2008

The difference between iCrossing, where I’m freelancing at the moment, and other new media agencies where I’ve worked, is that when someone finds something interesting on the internet they don’t say “that’s cool!”, they say “that’s going to get loads of links!”. Search is in the blood here, and there’s a lot for me to […]

Confirmation bias on the web

Friday, September 12th, 2008

There’s such a diversity of opinion on the web that you’ll always be able to find a point of view that matches your own. Add to this our innate tendency to weight evidence that supports our POV and discount contrary evidence (“confirmation bias”), and I’m left thinking that we are probably innately unable to research […]

Large Hadron Collider

Monday, September 8th, 2008